I'm working on a proposal today. We have a client whose target market are teenage boys and they are looking for a new way to understand them. 14 year old boys to be precise. I don't know a thing about kids this age. I don't know anyone who has one. I can't remember the last time I was around one. I'm even having a hard time picturing what they look like - are they young adults, or still just kids? Are these the kids I see skateboarding in the park or are those dudes really 17?
So I went to Google Images to search for "14 year old boys" to find out. Big mistake. I'm sure the FBI is on their way here now.
One of the little known perils of being a high-flying marketing executive is that you risk being confused as a child pornographer.
Monday, April 20, 2009
Innocent Mistake of the Day
Posted by KillerB at 4:15 PM
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