Commercial Review: CEOs As Pitchmen

Evil

I've noticed that a bunch of CEOs are featuring themselves in their company's commercials. How arrogant are these douche bags? Do they honestly think that they're so good looking and telegenic that the public would rather see their ugly mug vs. that of a professional actor?

Let's review some that I've seen lately.

Charles Schwab Commercial



This is Charles Schwab. It's a commercial for the company Charles Schwab. Okay, that right there in an immediate indication of this man's douchebaggery. So how did he do in this commercial? Horribly! Does this man inspire confidence? No. He comes off as a grouchy, old, out-of-touch dude who is so loaded, he could not care less about your money. What is that strange hand motion he does in the middle of the commercial? And what is his final message as the commercial end? Essentially that you should shut up, stop complaining, and leave your money with his company. Great. Grade: D.

Sprint Commercial



Now, for contrast, here's what I think is a good CEO commercial. Doesn't the guy come off as friendly? Accessible? Confident? Seems like a guy you could have a beer with and give product feedback too. Grade: A.