Saturday, September 04, 2004

Evil

I can't tell whether this ad campaign is the stupidest thing I've ever seen or whether it's secretly brilliant.



I mean, on the surface, it's retarded. You might also have seen the TV commercials. Those are way stupid. The premise isn't even consistent: "liquid" or "ice"? It would really be liquid or SOLID. Or perhaps... water or ice. But as it is, they mix it all up. That bothers me.

On the other hand, maybe this entire ad campaign is stupid in an ironic way. Just because Jessica Simpson is so stupid. But then again, I don't think that the hussies who design these ad campaigns are that smart.